Design Diary - project

Roo’s Bar & Grill

Designbite undertook the responsibility of crafting the brand identity for Roo’s Bar & Grill, a family-friendly sports bar and diner located in Nashville, Tennessee.
Situated within a shopping complex, the restaurant needed to distinguish itself. As part of the design proposal, a vibrant and eye-catching neon sign was created, a standout feature that enhanced its visibility to passing customers and morotorists on a busy road.

Vita Finance Services

Vita Finance Services, based in Nashville, Tennessee, needed a new brand identity and a strong representation of their company and the boutique startups they deal with. To ensure a professional online presence that showcased their personalities and values, the team at Vita Finance Services decided to embark on a website design, development and rebranding project. This project incorporated logo, stationery and social media design, creating a consistent identity across all communications. Additionally, the website included a questionnaire and application forms, allowing for a faster process of dealing with prospective clients.

15-Minute Gentle Yoga

This yoga ebook was converted from a physical book to a new digital format that is optimised for iPads. It features interactive elements including stepbystep sliders and videos onhow to that enable a more engaging experience.

British Water

British Water has created a series of Codes of Practice Ebooklets to provide customers and suppliers in the water industry with technical information and guidance. These booklets have been designed with bespoke illustrations and feature a single colour running throughout to make them easily identifiable. To make the information more digestible, each booklet contains summary boxes, bullet points, tips, and pull out boxes.

Rishi Veda

Designbite was responsible for providing logo rebranding for Rishi Veda, a Londonbased company that specialises in crafting premium scent experiences and product design for the spa, beauty, wellness, and hospitality industries.

Preisler Construction

The goal of the branding and website design for Preisler Construction, a highend residential construction company, was to emphasise the quality of their workmanship through largescale photography on the project pages. To do this, a subtle marble texture was used as the background of the website, along with a neutral colour palette to help bring attention to the photographs. The end result was a clean, uncluttered, and elegant look that focused on the details. The branding was also extended to the company‘s business cards, signage, and van.

The Pig’s Head

Designbite was tasked with creating a brand identity, website design and development for The Pigs Head gastropub, based in Clapham Old Town. The self-titled “proplanet” pub has a sustainable ethos and offers carbon neutral dining, with all food and paper waste turned into compost for customers to take away for free. The pub also uses 100% sustainable electricity. Second hand antique furniture and crockery were used to add to the interior decor, while the exterior was decorated with hand painted logos on the pubs hanging sign and parapet wall. The colour combination for the exterior wall and awning were also provided by Designbite and repeated in the designs throughout. The relaxed look and feel of the pub is captured in a series of hand drawn illustrations across communications, particularly the website and social media which uses the illustrations for quirky animations to engage the viewer. You can see example of the Instagram posts for The Pig’s Head 2nd birthday and New Year’s Eve.

Nestori Yachting

Nestori, a highend yachting company startup, wants to bring out thela dolce vita experience to its customers through tailored and bespoke trips along the Ischia coastline. To capture this message, the brand identity is inspired by classic Breton stripes of 1800s seamen uniforms, while the font is partially submerged in the water to resemble a boat. The upper font serifs are designed to be elegant yet contemporary, mirroring the shapes of flags, sails, and tillers associated with the nautical theme.